Hard-working classics for the working class in all of us.
Dickies wanted to create a brand anthem and manifesto that captures the spirit of the hard-wearing clothing they make -- and the people that wear their work with pride.
No matter what we choose to do.
Or what chooses us,
When the dust settles
The paint dries
And we clock out
We realize the work we do every day isn’t just what we make.
It’s what we’re made for.
It’s why we make clothing the hustle
And the heart
The craft
And the creativity
Hard-working classics
For the working class in all of us.
Dickies. Get to work.