They always said you'd go nowhere.
"I didn't know YETI makes bags." It's the most common phrase I hear at airports when I travel, looking like a billboard for the company I work for. We do make bags, but that's only a part of the story. YETI makes bags for all types of travel: waterproof bags for white water guides, durable backpacks for people who want stuff them in 4x4s for the weekend. Totes that you can haul crazy amount of gear in.
On a brand level, that question always killed us because we sell lots of bags. People just don't know about them. So we created an OOO and print campaign across airports to answer the question before they even ask. Yes, yes we do.
Print/OOH
Performance
