One Dawg to rule them all.
If you found yourself in Provo, UT in the mid-2000s, you probably ate at (or knew of) a small hot dog shack called J Dawgs. It was a local mainstay that focused on making incredible hotdogs with lines around the block of students waiting for them. The stand's popularity grew until Jason, its founder, decided to expand. J Dawgs needed a new voice and brand that elevated the idea of hot dogs while staying true to its local roots.
Together with my good buddy, Sam, we reimagined what a hot dog stand could become. I loved the result. It feels fun and approachable. Today, J Dawgs has dozens of locations across the country, but they still focus on a single food: the humble (albeit delicious) hot dog.
